Where it all began



In 1988, Agenda for Change started life as a CBI network of FTSE 100 companies. Constructed and chaired by David, this network was invited to pioneer the Learning Organization with NVQs, in both public and private sectors.


After 4 years, David gained John Major’s (Prime Minister) and all party support for his “World Class Britain Strategy”, launched at the Café Royal in February 1992.

Post-Thatcher, this was the first time that a Conservative Prime Minister had shared a speaking platform with the other political parties, and with the TUC.

The CBI allowed David to set up Agenda for Change as an independent consultancy in June 1992, since when he has worked with world leaders globally, including HSBC, Mondelez, Unilever, Boots, SAB Miller, National Grid, Virgin Trains and the Brazilian Government (State Reform).

In 1996, he constructed and chaired the Change Management Forum in which large organizations including HSBC, HMRC, Royal Mail, Boots, BA and Unilever exchanged best practice within Human Resources.


David spent 16 years with Unilever in senior positions, and six years as a Board Member for the Royal Mail. He was the author of the Royal Mail’s New Deal program to launch the brand, restore profitability and develop workforce morale.

David holds a masters degree in History from Cambridge University and a Level 4 qualification in Cognitive Behavioural Therapy (CBT) from the UK’s Institute of Counselling and Glasgow University.